How did you spend your summer vacation?
Be honest. Because we sent a team around the world to find out.
The company that invented the mobile phone suggests that you put it down for a moment.
The average person spends 4 hours a day staring at their phone. Maybe it’s time for a little Phone-Life Balance.
We created hyperrealistic (hyper creepy) statues and set up an unprecedented experiment. Are you social or anti-social? Watch the film and find out.
You watched the film (or ran into a statue), now take a look at yourself.
After every video, we gave the audience a chance to learn something about themselves in a simple self-assessment.
Connected? Or disconnected?
You may think your phone delivers an “experience”. But, if you look at your brain’s activity, you may be surprised.
Recognition:
Cannes Lions: Bronze
