Hello, Moto!
Every smartphone looks the same. And everybody who makes a smartphone is trying to be like Apple. When we won the pitch for Moto, they told us they needed a global campaign that would stand out in every market. So in a category that’s all about cool, we went with “more is more”. We brought back the “batwing” logo. We refreshed the iconic “Hello Moto”. And we got a little weird. Which sold a lot of phones.
Wait. Is this a product demo?
It’s time to move on.
You’re stuck in a relationship and it’s time for you to confront the real issue. Strange turn for a Valentine’s Day promotion.
Competitive Social
Remember that year when Apple’s biggest idea for the iPhone was, basically, to move the headphone jack over two inches? Well, we decided to heckle them a bit in social.
Product, product, product!
We gotta move some units, people.